Privacy Policy

**NOTICE: Unity published its new privacy policy (below) on March 1, 2015. If you start using the Unity products or services on or after March 1, 2015, this policy governs Unity’s collection and use of your information. If you used the Unity products or services before March 1, 2015, the collection and use of your information is currently governed the policy you accepted when you started using the relevant service, including ad, game replay and analytics services offered by Playnomics, Applifier or Everyplay. However, if you continue to use Unity products or services on or after April 1, 2015 this policy will govern the collection and use of your information.

Table of Contents

  1. Frequently asked questions
  2. Overview
  3. Information we may collect or receive
  4. How we use the information we collect or receive
  5. Information sharing
  6. Our policies concerning children
  7. Accessing/Updating your information
  8. Your choices about Unity’s collection and use of your information
  9. International operations and transfers out of Switzerland and the EEA
  10. Safeguards
  11. Changes to this privacy policy
  12. California privacy rights
  13. Links to sites and services operated by others
  14. Contact us
  15. Cookie and Ad Policy

1. Frequently Asked Questions – FAQs

Because we realize that privacy policies tend to be long and not terribly exciting, we’ve developed these FAQs to provide shortcuts to certain information in our Privacy Policy. These shortcuts are intended to enhance rather than replace the important notices we provide in our complete Privacy Policy. The complete version of our Privacy Policy governs our collection, use, storage and sharing of information we collect or receive from you.

Q: I am a game developer that uses Unity software to build my game, what should I know?

A: You can access and update your account info by logging into the Unity Store and navigating to the My Account page. We collect Log Info, including IP Address and device data, related to your visits to our site. We use analytics services to understand how developers use our software in order for Unity to improve its software and services. We also include certain device data collection in the runtime of the Software which is incorporated into the applications you create with the software. You should be sure that your privacy policy explains to your players the variety of technical information that is collected and shared with third parties like Unity. If you use Unity developer services such as mobile advertising and analytics, read the applicable FAQs below and our Cookie and Ad Policy.

Q: I use the forums on the Unity web site, what should I know?

A: When you post comments on our forums, visitors and other forum users will be able to see your username, photo and comments. When you post, you should assume that all the information you provide is public.

Q: I play a game built with Unity software, what should I know?

A: Unity has probably collected some or all of the following information about your device: Unique device identifier generated from the device MAC/IMEI/MEID (which we immediately convert into a different number using a one way hash); IP address; Device manufacturer and model; the operating system and version running on your system or device; browser type; language; the make of the CPU, and number of CPUs present; the graphics card type and vendor name; graphics card driver name and version (example: "nv4disp.dll 6.10.93.71"); which graphics API is in use (example: "OpenGL 2.1" or "Direct3D 9.0c"); amount of system and video RAM present; current screen resolution; version of the Unity Player; version of the Unity Editor used to create the content; a number describing whether the player is running on Mac, Windows or other platforms; and a checksum of all the data that gets sent to verify that it did transmit correctly; application or bundle identification ("app id") of the game installed. Some Unity developers use Unity’s analytics and ad services which collect additional information. See FAQs on Unity Analytics and Unity Ads below.

Q: That seems like a lot of data, why so much?

A: We try to limit the collection of this information from any one player or device; however, certain operating systems do not permit us to note that the info has already been collected. This means that the data may be sent to Unity each time you start the game. We use the information to make decisions about which platforms, operating systems and versions of them should be supported by our game development software. We aggregate this data and make it available to developers at stats.unity3d.com. This data helps us improve our Services and helps developers improve their apps.

Q: I play a game that uses Unity Analytics, what do I need to know?

A: At the developer’s request, Unity has collected device information, like IP Address and device identifiers, as well as events completed or actions taken within the game, including level, number of credits, time it took you to earn them, metadata about in-game communications, the value and details of purchases. Using our systems the developer of the game has ongoing access to this data. Other Unity customers may have access to aggregated reports about game activity in general across a number of games. These reports are based, in part, on your information, but do not specifically identify you or your device. If the developer uses Unity Analytics, the game was built using Unity’s game development software so be sure to review FAQ # 1.

Q: I received an ad from Unity Ads, what do I need to know?

A: Unity Ads has probably collected device information, like IP Address and device identifiers, as well as information regarding the delivery of the ad and your interaction with it, which will be shared with ad publishers and attribution companies. If Unity provides personalized advertising, it will provide you notice and an ability to opt-out of such interest based advertising. Please review our Cookie and Ad Policy to learn more about how to exercise choice with regard to personalized ads.

Q: What are device identifiers, like IDFA or fingerprints, and why do you collect them?

A: Like many other providers of mobile apps instead of requiring users to create an account and log in to it each time they access one of our apps, Unity and others using our products may opt to recognize the user’s device. Device IDs are also used for functions that require Unity to recognize devices across various apps. For example, if we want to effectively limit the number of ads a particular device receives about our apps, we or an ad network delivering ads on our behalf needs to recognize the device across apps.

Q: I use Unity’s game replay service (Everyplay), what do I need to know?

A: Unity has probably collected one or more device identifiers and your IP address as well as your activity within the service. If you have created an account with Unity’s game replay service, Unity has received any information you actively provided when setting up your account, including email address and username. Our primary use of your data will be provision of the game replay platform and all its features, including analysis and improvement. You can access and update your account info by visiting Everyplay and navigating to the user settings page. Also:

Q: I sell assets in the Unity Asset Store, what do I need to know?

A: Unity has probably collected information about your device, including IP Address, and your use of the site as well as any information you actively provided when you created your account. Our primary uses of your information will be to facilitate your placement of assets in the store and ensuring that you are paid in accordance with our agreement. Other uses might include, sending you updates on changes or promotions in the Asset Store. You can access and update your account info by logging in to the Asset Store and visiting the Publisher Administration page. Also, when you publish or provide assets for license on the Asset Store your seller name and other information in your Publisher profile will be visible.

Q: I bought an asset in the Unity Asset Store, what should I know?

A: Unity has probably collected information about your device, including IP Address, and your use of the site as well as any information you actively provided when you created your account. Our primary uses of your information will be to facilitate your access to the Asset Store and any assets you have purchased. Other uses might include sending you updates on changes or promotions in the Asset Store. You can access and update your account info by logging in to Asset Store and visiting your My Account page.

Q: I play a game published by Unity, what should I know?

A: Unity or the game developer has probably collected your device information, like IP Address and device identifier, as well as events completed within the game. See FAQ 3) above. Additionally, Unity has collected any information you have actively shared, such as any username that you created. Our primary use of your information will be ongoing provision of the game. Other uses might include analyzing your usage to personalize the game to you or to improve it generally. If you wish to access your information or delete your game account, send an email to privacy@unity3d.com.

2. Privacy Policy overview

Unity Technologies and its subsidiaries and affiliates (collectively “Unity”) offer a variety of products and services for game developers and game players that will be referred to in this policy as the “Service” or “Services.” Because we’d like to avoid excessive formality and to make this policy more readable, the policy will often refer to Unity as “we” or “us” and to the reader as “you” or a User. When we say “device” we mean any device, including desktop, laptop, PC or Mac computers, smartphones, tablets, or any other device that is used to access the Service. When we say “Developer”, we mean a third party that develops and/or distributes a game or other app made with Unity software and/or a game using Unity services. By using the Service, you agree to this Privacy Policy and that we may transfer your data to the United States.

This privacy policy governs our information practices for the Service, which includes any websites, where a link to this policy is provided. It describes how we collect, use, share, and protect information from Developers, Players, ad recipients, or people browsing our sites (collectively “Users”), when Users interact with or use our Service. This includes when Users:

We receive information about Users, their devices, locations and interactions with the Service primarily in two ways:

3. Information we may collect or receive (depending on which product or service is used)

Information that you or others actively provide, including:

Information that is passively collected by Unity (often automatically), including:

4. How we use the information we collect or receive

We primarily use the information we collect to provide, administer and improve our Service and the Unity Software. We use your information for the following purposes:

5. Sharing information

How we might share the information we collect or receive

How your actions can result in sharing with others

Sharing can happen within our Services and outside it when you take certain actions. For example:

6. Our policies concerning children

The Services are intended for general audiences and Unity does not knowingly collect any personal information from children.

7. Accessing/Updating your information

We provide Users with a variety of ways to access and update their information as described below.

Unity's game replay service (Everyplay)

Unity Software

Developers: Log in to the Unity Store and navigate to the My Account page to view and update your information.

Asset Store

Sellers: Log in to the Asset Store and visit your Publisher Administration page to view and update your information.
Purchasers: Log in to the Asset Store and visit your My Account page to view and update your information.

Unity Ads

Publishers and Advertisers: Log in to your account and navigate to the Settings page where you can view and update your information.

Unity Cloud Build

Developers: Log in to your account and navigate to the My Account page to view and update your information.

Community, including Forums and Answers

Log in to the Unity website and navigate to the settings page.

Unity Analytics

Developers: Log in to your account and navigate to the Edit My Account page to view and update your information.

Unity published games

Developers: Contact your Unity publishing representative Players: Email privacy@unity3d.com to make an access request. Access requests for players of Unity games may require verification of the identity of the individual making the request.

8. Your choices about Unity’s collection and use of your information

9. International operations and transfers out of Switzerland and the EEA

10. Safeguards

We employ commercially reasonable measures to safeguard the collection, transmission and storage of the information we collect. These measures vary based on the sensitivity of the information that we collect, process and store and the current state of technology. Please note that no system can be guaranteed to be 100% secure. Therefore, while we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we cannot guarantee or warrant the security of the information you share with us and we cannot be responsible for the theft, destruction, loss or inadvertent disclosure of your information.

11. Changes to this Privacy Policy

We reserve the right to change our practices and this policy at any time. We may also send an email or provide notice within some or all of our offerings when this policy changes. We encourage you to check this page regularly so that you know what our current practices are.

12. California privacy rights

13. Links to sites and service operated by others

The Service may contain links to other sites, applications and services. Because Unity does not operate those other sites, applications and services, we can’t take responsibility for the privacy practices of the entities that operate them. We recommend that you consistently check privacy policies to understand an operator’s practices. As a reminder this policy describes Unity’s practices.

14. Contact us:

15. Cookie and Ad Policy

What are cookies?

Cookies are pieces of data that sites and services you use or visit can set on your browser or device and they can typically be read on future visits to learn more about the user and to personalize an experience, including the ads that are displayed to the user. "Cookies" is also a term that may be used to refer to a range of technologies that help an operator identify users and devices, which in turn can help personalize an experience, prevent fraud, store preferences, and speed up delivery of content.

How does Unity use cookies?

Unity may employ cookies and related technologies described below for a variety of purposes, including:

For example, we might use a web beacon to learn whether an email message was opened or we might store preferences in a flash cookie.

What types of cookies and other technologies does Unity use?

As described below Unity employs a number of technologies to provide and improve the Service. When you use the Service you consent to our use of these technologies, but you are welcome to exercise the choices described below.

What are my privacy choices for advertising?

Advertising helps to defray certain costs of providing Services, especially costs that are incurred by Unity but not recovered from users. Thus, you may not have a choice to prevent advertisements from being presented when using the Services; however, you do have choices to limit personalized advertisements that are tailored to your interests.

If Unity delivers personalized advertising, Unity will provide notice and offer an opportunity to opt-out of such personalized advertisements.

Developers may use other third party advertising networks. If you do not wish to receive personalized advertising that is delivered by third parties, you may be able to exercise that choice through opt-out programs that are administered by third parties, including the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and/or the European Interactive Digital Advertising Alliance (EIDAA). Where applicable, you may exercise your opt-out choices at the NAI website, the DAA website, or the EIAA website. Unity does not control these third-party provided opt-out processes and is not responsible for any choices you make using these mechanisms or the continued available or accuracy of these mechanisms.

Unity uses Google to provide advertising through the Services and on third party websites. We may use the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. To opt-out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page.

More choices regarding browser cookies and beacons and other tracking technologies

There are several browser plugins available to users that want to be better informed about and have more control over the use of cookies and related technologies on their devices. Some popular ones are Ghostery, Abine and PrivacyFix.

Information and choices regarding tracking and targeting on mobile devices

Apple and Google offer the owners of devices that use their operating systems, iOS and Android, options for limiting tracking and targeting in relation to Ads.